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If you are reading this, there is a 95 percent chance that you will fail in network marketing. The good news is that you can choose to be among the minority that succeed in MLM by using the principles of attraction marketing to generate tons of leads for your network marketing business and have people lined up to join your opportunity.

I know you are most likely wondering what attraction marketing means and how you can use it to get good quality leads for your network marketing business. So read on.

What is Attraction Marketing?

As the name implies, this type of marketing involves attracting people to you and what you have to offer.

As opposed to chasing people down, attraction marketing makes you the hunted instead of the hunter.

Many marketers accomplish this by becoming, or holding themselves out to be, an expert in a particular field or marketing method. If you have been around internet marketing for a while, you can probably think of experts in affiliate marketing, copywriting, blogging, pay per click, article marketing, and so on.

What do these experts do?

They do not sell, they teach, a very powerful attraction marketing strategy. And they sell a lot of products because they become known as the person to go to if you want to learn about a particular topic.

But what if you are not an expert?

You can time the time to study and focus on a particular niche and develop expertise. Or, you can research your market and familiarize yourself with the problems, questions, and frustrations that people in the niche are experiencing and offer solutions to these issues.

People will then be attracted to you because they see you as someone who can help them and teach them.

How do you apply attraction marketing to network marketing?

There are a few ways to do this. First of all, consider coming up with solutions to the frustrations of network marketers, especially people new to the business.

I am going to share something very valuable with you here:

A friend of mine recently did a surveyed network marketers and found these 4 questions to be the most common:

• I am overloaded with information, where do I start?
• I do not have enough time to do business, but I really want to progress, what can I do?
• I am confused and lacking in technical skills, what can I do to move forward anyway?
• I do not have much money to invest in building my business, what can I do to advance my business without breaking the bank?

Come up with some good answers to these questions and you will attract a ton of network marketers. There are a couple of other things you can do as well. You can teach people the skills they need to market online. The best way to do this is to show people how they can use a particular marketing method, like pay per click, to build their mlm network marketing business.

You can also consider the solutions that your network marketing opportunity offers:

• Does your company have unique products that fill a need in the marketplace?
• Does your company have a unique and attractive compensation plan?
• Do you have a proven system that new recruits can plug into hit the ground running?
• Why would someone want to join you in your opportunity?

The best thing about using attraction marketing methods is that you get people coming to you. You no longer have to worry about bugging family and friends, and trying to convince people who are not interested in your opportunity.

This is the best way to get leads for your network marketing business.

Inbound Marketing is marketing focused on attracting highly qualified customers to your business instead of interrupting them with various forms of outbound marketing. 

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

In a recent study, HubSpot found that Inbound marketing focused businesses have a 61% lower cost per lead than businesses focused on outbound marketing. Download the Inbound Marketing Kit to learn how to lower YOUR cost per lead.

Included in the kit:

Report: State of Inbound Marketing
Video: Rethinking Marketing: Inbound Marketing to Grow Your Business
Video: Combine SEO, Blogging, Social Media for Marketing Results
Video: PR in a Social Media World
Video: Marketing in a Recession
eBook: Get found online in the search engines, blogs, and social media

The link to the free marketing kit can be found at:

http://mysmartphoneapps.blogspot.com/2009/10/free-inbound-marketing-kit.html

If you have been involved with network marketing for months or years, you have probably heard all of the lies or myths about network marketing.  Everyone is your prospect.  Anyone can do this.  We have the best products, comp plan, leadership ever.  We just share our products or our plan with people.  We have a proven system.  We will build the business for you.  If all of this is true, then why are 95% of the distributors spending more money than they make?

If you talk to everyone in your “warm market” and everyone who comes within 3 feet of you, you will soon end up in the NFL-No Friends Left.  Then, they tell you that you need to be serious about the business and get fired up about it. 

To keep you believing that the traditional network marketing methods work, they hold up some heavy hitters who are making tons of money and they imply that these people built their downlines by talking to friends and family and everyone that came within 3 feet of them.  But, when you pull back the curtain, you see that they use an entirely different approach.

I know of a company that touts a man who made $65,000 in his first week with the company, and they make it sound like anyone can do that.  But, prior to this, I heard this same man say that he had 150,000 names and addresses on his mailing list.  And, 30,000 of those were paying clients.  I know another man who is successful in every network marketing company that he joins.  He has a list of 400,000 email subscribers.  Do you think that these men developed databases of 150,000 and 400,000 by talking to people in the line at the grocery store?

We have to have a system to put the MARKETING into Network Marketing and Multi Level Marketing.  That system needs to marry the right message to the right audience at the right time.  That system needs to do the sifting and the sorting so that we only have to follow up with those who raise their hand and show a real interest in being in business for themselves.  And, the system must be automated so that we can put it on autopilot.  Then, we can get orders 24/7 for 365 days a year whether we are working or asleep or on vacation. 

With the Internet, it is easier than ever before to automate marketing systems.  With the economy the way that it is now, there are millions of people looking for a home-based business.  There is nothing wrong with the concept of network marketing.  It is the method of doing the marketing that is wrong.  We just need to use marketing systems that will develop our database so that we can be in that 1-2% of top earners in our own MLM.